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Google, Oh Google, What Are You Doing Now?
I have been surfing the Web since the early 1990s. And as a witness to its extraordinary transformations and collapses, I can only look at Google and wonder, what is Google up to now? Google is...
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The Social CIO: On the Cutting Edge with SAP’s Oliver Bussmann
Oliver Bussmann, aka @sapcio, is a social media rock star. With over 3500 Twitter followers and a strong following on his “SAP Runs SAP” blog, he really understands his audience and knows how to share...
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More Than Rumor Has It: Social Media Can Wreak Havoc on the Market
“North Korea’s biggest leader Kim Jung Un, this morning in Beijing time 2:45 a.m., had his residence broken into and was assassinated,” a social media message from China stated last week. “Vehicles are...
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Top Brands on Social Media Week: What Intel, Adobe, Wells Fargo, Edelman, and...
If you have been following Social Media Week around the globe these last few days, you would have seen some of the world’s best known brands, thought-leaders, and social media advocates come out to...
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Is Outsourcing Social Media a Good Idea? It Depends.
We’re having a very interesting debate in our internal social media community. These community members (including me!) have strong and varied opinions about the merits of outsourcing social media. I...
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Top Brands on Social Media Week (Part 2): What Cisco, NVIDIA, and Altimeter Said
Social Media Week 2012 is now at the half way point. Today, top brands like Cisco, NVIDIA, and analysts from Altimeter joined me and colleagues from SAP to continue the great conversation. Hosted at...
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Social Media Case Study: How to Incent the Right Behaviors
Does your organization suffer from an exploding number of ghost towns (aka proliferation of social media channels), 178 on average according to this recent study published by Jeremiah Owyang of the...
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The Presentations from Social Media Day at SAP #SMW12
Below you can find a summary of the presentations from SAP’s Social Media Day (#SMW12) on February 15th, 2012. This amazing set of slides aggregates the wisdom and experience of a group of...
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The Parable of the Monkey Tree
Sometimes it seems like marketers in the trenches, marketing leaders and our agency partners are all talking different languages. We’re not on the same page… We should all be working toward the same...
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SAP @ Social Media Week 2012: The Day Women Took Center Stage
After watching SAP’s programs for Social Media Week 2012 (in SAP’s Palo Alto office, Feburary 15), two significant lessons hit me: 1) The need to humanize a brand. 2) Women seem much more adept at...
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